Roots was incorporated on 20 April 2009 in Israel and commenced its operations in January 2013. Roots is an agricultural technology company focused on developing, producing and commercialising sustainable precision agriculture technologies that address and enhance plant performance under difficult weather conditions, improve crop yield and quality, and provide off-grid (electricity and water) irrigation solutions in a cost-effective and environmentally sustainable manner.
Roots’ vision is to become a significant player in the global agricultural technology space by developing technologies that: assist growers to meet the ever-increasing global demand for food and water, and mitigate the impact of extreme weather temperature conditions on both indoor and open-field crops with minimal energy and environmental signatures. The Company’s vision also includes producing technologies that are accessible to low-income farmers around the world.
Roots seeks to address four major issues in modern agriculture: