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Vision and Strategy

The Company

Roots was incorporated on 20 April 2009 in Israel and commenced its operations in January 2013. Roots is an agricultural technology company focused on developing, producing and commercialising sustainable precision agriculture technologies that address and enhance plant performance under difficult weather conditions, improve crop yield and quality, and provide off-grid (electricity and water) irrigation solutions in a cost-effective and environmentally sustainable manner.

Vision and strategy
1>> Root Zone Temperature Optimisation (RZTO)

Roots’ vision is to become a significant player in the global agricultural technology space by developing technologies that: assist growers to meet the ever-increasing global demand for food and water, and mitigate the impact of extreme weather temperature conditions on both indoor and open-field crops with minimal energy and environmental signatures. The Company’s vision also includes producing technologies that are accessible to low-income farmers around the world.

Roots seeks to address four major issues in modern agriculture:

  • How to influence and optimise, in a sustainable manner, plant root temperatures — and hence plant yield, quality and life cycle — in the most economically efficient and beneficial way
  • How to provide water for irrigation from air/soil humidity, allowing food to be grown in locations with limited or no access to water grids or wells
  • How to increase fertilisation efficiency by incorporating heating and cooling of the root zone
  • How to reduce plastic waste and improve profitability for farmers by combining multiple functions (root zone heating/cooling, fertigation, and watering) in one multi-purpose pipe

Products